Last 3 March 2016 took place in the "Plataforma das Artes" in Guimarães the official launch of the project Guimarães Branding. Project that LASA embraces from the start as one of the founder companies and with the firm purpose of the promotion of the city in partnership with the business community that aim to benefit everyone involved. The aim is to spread the seal Guimarães Branding by the five continents, through the companies operating in the county. The new symbol of the city will be placed alongside the products manufactured in the region to promote the industrial and cultural territory.
Visit the site here to know more about the initiative.